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Webmonkey: e-business:Tracking
A collection of somewhat basic tracking articles, including cookies, referers, and log tracking. Some old articles, but still relevant
http://webmonkey.wired.com/webmonkey/e-bus...
Drilling Down
Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
http://www.jimnovo.com/
Vital Web Stats... And More
Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.
http://www.eweek.com/article2/0,3959,49359...
Tracking Users: What Marketers Really Want to Know
Comprehensive overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.
http://www.webtechniques.com/archives/1999...
New Architect: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition
Review of WebTrends, with mention of other tools.
http://www.newarchitectmag.com/documents/s...
Website Publisher - Traffic Analysis Primer
Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
http://www.websitepublisher.net/article/tr...
Intelligent Enterprise Magazine - Up Close And Personal
A review of a collection of analysis and personalization tools.
http://www.intelligententerprise.com/00092...
Webmonkey: e-business: Tracking Tutorial
A simplistic guide to web tracking and measurement. Good beginner spot.
http://webmonkey.wired.com/webmonkey/e-bus...
Drilling Down the Customer
By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings.
http://ecommerce.internet.com/news/insight...
Web Analytics Move Across the Enterprise
The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies.
http://www.infoworld.com/articles/fe/xml/0...
There's Gold in Them There Log Files!
Using your Web server log files to direct your traffic building efforts and measure your success.
http://wdvl.com/Internet/Management/
Intelligent Enterprise Magazine: Scalable Systems
A collection of articles about the issues in making huge data warehouses of web and clickstream data.
http://www.intelligententerprise.com/ports...
Insights - Trends: Case Study: Half.com
How half.com handled its search for a Web Analytics solution.
http://ecommerce.internet.com/news/insight...
IAB: Metrics and Methodology
The IAB Media Measurement Task Force provides the standards the net uses for measurement.
http://www.iab.net/standards/measurement.a...
Who's Been Visiting Your Site
An expanded version, with hyper-links and more background information, of an article about webserver logs first published in the September 2000 issue Strategic Marketing.
http://www.wynsoft.co.uk/logs/
Measuring the Success of Your Website
Compansion site to book which includes many resources on web metrics and analytics.
http://www.hurolinan.com/book/
Why Webstats are Meaningless
Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.
http://www.goldmark.org/netrants/webstats/
Counterpane: Log Analysis Resources
Info aimed at detecting intrusions, but also good general "analysis" tips.
http://www.counterpane.com/log-analysis.ht...
Intelligent Enterprise Magazine: Data Webhouse
Collection of articles by Richard Kimball, father of data warehousing, about making a web-data-based data warehouse.
http://www.intelligententerprise.com/ports...
LOGML - Log Markup Language
Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a web graph using XGMML.
http://www.cs.rpi.edu/~puninj/LOGML/
Measuring Web Site Traffic - Computerworld
Describes both do-it-yourself and companies which help analyze site logs.
http://www.computerworld.com/managementtop...
Web Traffic Analysis Software
This paper reviews the trends in Web traffic analysis and presents marketing research. It concludes with recommended review criteria for evaluating tools within each market segment.
http://www.businesswire.com/emk/mwave3.htm
Customising Your Logfiles
Tutorial from: Apache Week
http://www.apacheweek.com/features/logfile...
Web Site Checkup
Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.
http://www.eweek.com/article2/0,3959,48527...
Web Site Traffic Analysis Information
An "about.com" section to help one understand how to analyze web site log data. Lots of ads and popups.
http://webdesign.about.com/cs/traffic/
XML.com: What Is Web Analytics
Eric Petersen has put together a comprehensive guide to web analytics resources, from the books you should read to the tools you should use, and more. Eric is the author of Web Site Measurements Hacks.
http://www.xml.com/pub/a/2005/10/12/what-i...
Web Traffic Analysis Could Save Your Site
Kevin Ferguson reports on the problems and importance of Web traffic-analysis tools in this article for Zdnet.
http://techupdate.zdnet.com/techupdate/sto...
Web Analysis Tools in Transition
With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.
http://www.baselinemag.com/article2/0,3959...
Web Watchers - Computerworld
A roundup of skills, training and salary information for Web data analysts.
http://www.computerworld.com/careertopics/...
Combining ethnographic and clickstream data to identify user Web browsing strategies
This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.
http://informationr.net/ir/11-2/paper249.h...
The Mirror Conspiracy or HTTP Logs
An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.
http://bachue.com/alejo/httplogs.html
Extended Log File Format
W3C's description of the Extended Log File Format. Most flexible of the log formats
http://www.w3.org/TR/WD-logfile.html
Configure Web Logs in Apache
Explains improving traffic analysis by configuring Apache logs.
http://www.sitepoint.com/article/1299
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2006