Lukol Directory: Society: Issues: Business: Advertising: Gender Issues

What kind of mother are you? Marketing mavens dissect moms for eager advertisers. Salon article. http://www.salon.com/mwt/feature/2000/02/2... Shift in women's sports advertising Explores the representation of the female body in sports advertising. http://www.lclark.edu/~soan370/ Madison Avenue versus The Feminine Mystique How the advertising industry responded to the onset of the modern women's movement. http://www.rtvf.unt.edu/people/craig/pdfs/... The armored knight of the 20th century Examines how advertising exaggerates the competitive instinct in men. http://www.deoxy.org/aknight.htm

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2006