Lukol Directory: Society: Issues: Business: Advertising: Insider Perspectives

Propagandium.com a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash]. http://www.propagandium.com/ Advertising Graveyard Gallery of real advertisements the clients were too scared to run. http://www.zeldman.com/adgraveyard/ Brand personality A relationship with a brand can be like a relationship with another person. http://haas.berkeley.edu/~market/PAPERS/AA... Semiotic Solutions - Cultural Creativity - Home "Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK." http://www.semioticsolutions.com/ Give your brand in marriage For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage. http://www.jrcanda.com/art_brandmarriage.h... The power of hype Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing. http://www.forbes.com/forbes/99/1101/64112...

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2006