Lukol Directory: Society: Issues: Business: Advertising: Media Literacy

The contrition peddlers When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article. http://www.salon.com/media/col/shal/1999/0... Getting dirty Critique of a Shield soap commercial, by Mark Crispin Miller. http://www.uiowa.edu/~commstud/adclass/mil... Brand-stretching - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising. http://www.ash.org.uk/html/advspo/html/bra... The Sweeps Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue. http://www.culturalstudies.net/sweeps.html Malt liquor marketing to Latinos The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market. http://www.metroactive.com/papers/sonoma/1... Gandhi was no pitchman Why Apple chose the wrong icon to promote their product. Article from Salon. http://www.salonmagazine.com/media/1997/11... Sub Topics: Semiotics of Advertising Related Topics: Society: Issues: Business: Advertising: Critical Commentary

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2006